The financial institution service platform takes research service as the main entry point, and simultaneously designs and integrates multiple scenarios such as custody, financing, financial management and other business publicity, business inquiry and business consulting, so as to build a unified brand for customers and promote the business synergy of securities. At present, the unified operation of professional service platform mainly includes content operation and data operation. The content operation mainly includes the functions of APP and PC, content display, activity configuration, message push, consulting service, user authentication, user rights management and so functions; the data operation includes operation of unified customer account system, analysis of user behavior (buried point), customer portrait insight, etc ...